STRATEGIC PURPOSE

This Is Not Classroom Training. This Is Applied Workforce andIndustry Execution Infrastructure

Workforce Innovation Labs™ connect employer demand, university talent, workforce development, technology, and

real operational use cases into one coordinated engagement model.

Industry Problems

Employers bring real operational challenges, workforce gaps, workflow friction, and execution needs from the freight and logistics ecosystem.

University Talent

Students and faculty engage through applied projects, case studies, research, workshops, and career pathway activities.

Workforce Outcomes

Labs create talent visibility, candidate engagement, workforce readiness, employer branding, and future hiring pathways.

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WHY LAB MATTERS

The Industry Needs More Than Recruiting. It Needs Places Where Talent Learns the Real Work.

What Labs Support

Employer-Sponsored Industry Challenges
University-Industry Collaboration
Student Applied Learning
Workforce Pipeline Development
Digital Freight Execution Projects
AI and Automation Use Cases
DBE and Government Activation Initiatives
Internship and Hiring Pathways

Freight execution is difficult to understand from the outside. Students may hear about supply chain, logistics, aviation, or technology, but they rarely see the real coordination work behind cargo movement, exceptions, handoffs, documentation, visibility, compliance, and partner activation.

Innovation Labs give employers a way to expose talent to real industry problems while also creating strategic visibility, project outputs, and future workforce pipelines.

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INNOVATION LAB OPTIONS

Labs Built Around the Future of Freight, Logistics, Aviation, Workforce, and Digital Execution.

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Air Cargo Innovation Lab

Focused on airport cargo operations, airline cargo sales, GSAs, GSSAs, handlers, capacity coordination, exception management, documentation, and digital cargo execution.

Example Focus Areas

Air cargo workflow coordination
Airport stakeholder handoffs
Shipment exception management
Capacity and booking visibility
Real-time cargo communication

Logistics & Supply Chain Innovation Lab

Focused on transportation execution, freight forwarding, trucking coordination, warehousing, 3PL/4PL models, visibility, documentation, and operational control.

Example Focus Areas

Freight execution workflows
Truckload and LTL coordination
Forwarder-to-carrier communication
Shipment visibility gaps
Operational reporting and KPIs

AI & Digital Freight Execution Lab

Focused on AI-ready workflows, automation, exception routing, data visibility, operational intelligence, APIs, and digital execution infrastructure.

Example Focus Areas

AI-assisted workflow automation
Exception triage and routing
Digital freight infrastructure use cases
Data capture and reporting
Human-in-the-loop coordination

Government & DBE Activation Lab

Focused on government contracting, supplier diversity, DBE participation, workforce access, reporting, compliance, and real-time activation of diverse business ecosystems.

Example Focus Areas

DBE participation workflows
Government logistics readiness
Supplier diversity activation
Workforce-to-contracting pathways
Operational reporting for public sector programs

Airport & Regional Logistics Lab

Focused on regional freight ecosystems, airport logistics connectivity, local employer demand, ground transportation, cargo facilities, and workforce readiness.

Example Focus Areas

Airport logistics ecosystems
Regional freight coordination
Local workforce demand mapping
Ground handling and trucking support
Public-private workforce partnerships

Workforce Activation Lab

Focused on employer demand, student engagement, career readiness, internships, apprenticeships, pre-apprenticeships, workforce boards, and talent pipeline coordination.

Example Focus Areas

Talent pipeline design
Employer engagement models
Career pathway development
Student-to-industry activation
Workforce readiness reporting
SPONSORSHIP MODEL

Employers Can Sponsor a Lab, a Project, a Cohort, or a Full Workforce Innovation Initiative.

Lab sponsorship creates workforce visibility, university engagement, industry leadership, project participation, and long-term talent pipeline value.

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HOW IT WORKS

From Industry Challenge to Workforce Activation.

1

Define the Challenge

We work with the employer or sponsor to identify the workforce, operational, digital, or industry problem the lab will address.

2

Align Partners

We connect universities, workforce partners, students, faculty, employers, technology participants, or public sector stakeholders.

3

Design the Lab

We structure the project format, sessions, timeline, deliverables, participant roles, and expected outcomes.

4

Activate Participation

Students and workforce participants engage through workshops, projects, applied learning, research, or challenge-based activities.

5

Capture Outcomes

We document project outputs, candidate interest, workforce insights, participation results, and next-step recommendations.

6

Convert and Scale

Successful labs can expand into employer partnerships, internships, hiring pathways, sponsored cohorts, advisory councils, or enterprise pilots.

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PARTICIPANTS

Innovation Labs Connect the Stakeholders ThatUsually Operate Separately.

Industry

Employers

Airlines
GSAs and GSSAs
Freight forwarders
Trucking companies
3PLs and 4PLs
Warehousing providers
Government contractors
Education

Education & Workforce

Universities
Colleges
Career centers
Workforce boards
Economic development groups
Student organizations
Career pathway programs
Innovation

Innovation Partners

Logistics technology firms
AI and automation companies
Systems integrators
Government agencies
DBE ecosystem partners
Industry advisors
Strategic sponsors
OUTCOMES

What Innovation Labs Are Designed to Produce

Talent

Workforce Outcomes

Talent pipeline development
Student engagement
Career pathway visibility
Candidate interest tracking
Internship and hiring opportunities
Innovation

Industry Outcomes

Operational challenge analysis
Workflow improvement concepts
Digital execution use cases
Partner coordination insights
Applied project outputs
Growth

Strategic Outcomes

Employer brand visibility
University relationship building
Thought leadership positioning
Public-private collaboration
Future sponsored initiatives

Sponsor a Workforce Innovation Lab™

Use an Innovation Lab to engage talent, support university partnerships, solve real industry challenges, and build long-term workforce visibility through the Plug-In Freight Ops™ ecosystem.

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